Azuryne

A startup company based out of San Francisco, Azuryne was a prototype software that combined AI and fashion together. The product allowed users to utilize AI to help with their fashion needs. The features included outfit inspiration, outfit rating, and also outfit recommendations. Before I was a brand ambassador, myself and 20 others were assigned to a competition to see who can generate the most unique visitors to the SMS feature.

Infographic advertising a service for receiving outfit opinions via text. It includes a step to text outfit pictures to a specific number, followed by a humorous note indicating no further steps are needed. The image also shows a person posing for an outfit evaluation, which is rated 9.2/10 with commentary on clothing style and texture.
Illustration of a hand holding a smartphone displaying a QR code, brand name 'azuryne,' and phone number (650) 613-4992, with the text 'Need Outfit Help?' above on a pink background.

Notable Accomplishments

  • With the use of guerilla marketing, direct marketing, and digital content, I was able to gain 107 unique visitors within 1 week, placing 2nd out of 20 in an internship contest.

  • Although I did not win, I was presented the opportunity to become a Brand Ambassador, where I completed extensive market research in order to come up with the overall marketing strategy for the brand, which resulted in an increase in engagement and awareness. 

  • I gained an understanding of how startup companies work and operate, and it has helped me develop my time management and organizational skills.