Internship Project for Civilian

Project Objective: To create a Social Media campaign for Never a Bother, a youth suicide prevention campaign.

Role: Account Services Intern

Skills Learned: Social Media, Marketing Analytics, Brand Strategy, Client Relations, Project Management, Presentation Skills

Client
Office of Surgeon General

Year
09/2024

Infographic detailing campaign and media objectives for reducing youth suicide. Highlights the problem of suicide as the 2nd leading cause of death for ages 10-25 in California (2019-2021). Primary objective: reduce youth suicide and attempts. Secondary: educate BIPOC youth on prevention tools. Tertiary: ensure youth feel seen and heard. Media strategies include generating mass awareness through paid tactics, boosting organic social posts on platforms like TikTok and Instagram, and reaching youth where they are active.
presentation slide showing social media content for organic social on September 19. Includes an Instagram Reel and TikTok featuring a person in a black leather jacket, with script text about mental health.
Promotional image for a suicide prevention event titled "Never a Bother on Tour!" The event, "You Are Never Alone - A Suicide Prevention Workshop," offers a series of events across CSU campuses with livestream options. The event includes interactive activities, educational presentations, lunch, and a panel. It targets campuses and surrounding communities for National Suicide Prevention Month. Presented by Civilian.
Map of California with event details and dates; events at universities in San Diego, San Bernardino County, LA County, Fresno, San Francisco, and Sacramento; held on Sundays in September at 1:00pm.
Budget flowchart for the "Never A Bother" Suicide Prevention Month Campaign by Civilian agency. Displays spending plans and expected reach across Facebook, Instagram, TikTok, Twitch, and YouTube Shorts during September 2023, segmented by various audiences and budget allocations.