Louis Vuitton MAPs Project

Project Objective: Create a digital marketing campaign with a Marketing Automation Platform for an up and coming product release.

Role: Strategist

Skills Learned: Digital Marketing, Email Marketing, Marketing Automation Platforms, Google Analytics, Social Ads, KPIs

Class
Digital Marketing

Year
Spring 2025

Luxury handbag with floral design, branded LV X TM, Speedy Bandoulière 25, featuring pink flowers on a monogram pattern.
Flowchart illustrating established triggers and actions for Edward's customer journey with Louis Vuitton. The chart outlines awareness, interest, consideration, conversion, and loyalty phases involving website engagement, email signup, and purchase decisions. Includes actions like retargeting ads, AR experiences, exclusive events, and loyalty programs.
Augmented reality presentation showing a Louis Vuitton handbag with Takashi Murakami flowers. The left side displays an online shopping interface for the LV x TM Speedy Bandoulière 25 with buttons like 'Notify Me' and 'Call For Inquiry.' The right side shows a man using a smartphone to visualize the handbag in a room setting. The text describes using augmented reality to enhance customer experience and track metrics like average session duration and click-through rate. The icon below the CTAs is in Japanese, drawing curiosity.
Email demonstrating a post-purchase message for Edward's Louis Vuitton bag from the Murakami collection, thanking him and offering exclusive previews.
Profile of "Established Edward," a 53-year-old male VP of Marketing from Los Angeles with a master's degree from USC. Describes his personal and professional behavior, goals, and interests in high-quality social experiences and family. Lists preferred devices: iPhone 16 Pro Max and MacBook Pro. Channels: YouTube, Facebook, Instagram/LinkedIn. Brands: Dior, Prada, Tom Ford, YSL, Ralph Lauren. Includes an image of a man in a suit looking at a smartphone.